Zara’s Owner Inditex Invests in US Polyester Recycling Start-up
Inditex Commits to Sustainable Fashion
Inditex, the parent company of popular fashion brand Zara, has announced its investment in and partnership with US start-up Ambercycle for the production and purchase of recycled polyester. The move comes as fast-fashion retailers face increasing pressure to reduce waste and adopt sustainable practices. Inditex, the world’s largest clothing retailer, will invest 70 million euros in Ambercycle, which specializes in recycling textile waste to produce high-quality polyester. Polyester, widely used in sportswear for its quick-drying and durable properties, is derived from petroleum.
A Sustainable Collaboration
The partnership between Inditex and Ambercycle involves a significant purchase of recycled polyester by the fashion giant over the next three years. Ambercycle’s recycled polyester, sold under the brand name cycora, will be integrated into Inditex’s products. This collaboration not only supports Inditex’s commitment to sustainability but also provides Ambercycle with the financial resources needed to establish its first large-scale textile recycling factory in Los Angeles. Production of cycora is slated to commence around 2025, marking a significant milestone in the textile-to-textile recycling industry.
Zara Athleticz Launches Eco-Friendly Collection
Zara, a subsidiary of Inditex, is taking immediate steps towards sustainable fashion by introducing a capsule collection under its sub-brand Zara Athleticz. The collection will feature “technical pieces” made with up to 50% cycora. This initiative showcases Zara’s dedication to incorporating eco-friendly materials into its products and sets an example for other apparel brands aiming to reduce their reliance on virgin polyester.
A Shift Towards Responsible Fashion
While some brands have turned to recycled polyester derived from plastic bottles, this practice has faced criticism due to increased demand for used bottles, leading to higher prices. However, textile-to-textile polyester recycling is still in its early stages but holds promise for global fashion brands striving to reduce their environmental footprint. Inditex’s investment in Ambercycle is part of a broader strategy by the fashion giant to support textile recycling start-ups. Last year, Inditex also signed a deal with Finland’s Infinited Fiber Company, investing 100 million euros in the production of recycled fibers.
An Industry-Wide Effort
Inditex is not alone in its pursuit of sustainable fashion. In Spain, it has partnered with rival brands, including H&M and Mango, to form an association dedicated to managing clothing waste. This collaboration aims to prepare for upcoming EU legislation, which will require member states to collect textile waste separately starting in January 2025. By joining forces, these industry leaders are working towards a greener future for fashion.
With its investment in Ambercycle, Inditex continues to lead the way in sustainable fashion, demonstrating its commitment to reducing waste and embracing recycled materials. As consumers increasingly prioritize eco-friendly options, initiatives like these pave the way for a more sustainable and responsible fashion industry.
