Hollywood Actors’ Union at Odds with Studios’ Offer, Including AI
Disagreements Persist Between Hollywood Actors’ Union and Studios
The Hollywood actors’ union has responded to the latest offer from major studios and streamers. While negotiations are ongoing, there are still several unresolved issues, one of which is the use of artificial intelligence (AI).
SAG-AFTRA Union’s Determination for a Fair Deal
On X, the social media platform formerly known as Twitter, the SAG-AFTRA union’s negotiating committee expressed their commitment to securing the best possible deal. Their aim is to bring a responsible end to the strike and ensure the long-term viability of their careers.
Demands for Higher Compensation and AI Protections
SAG-AFTRA members initiated the strike in July, demanding increased compensation in the streaming TV era and safeguards around the use of AI. Actors seek assurances that their digital likenesses will not be exploited without consent.
The Studios’ “Last, Best, and Final” Offer
The Alliance of Motion Picture and Television Producers (AMPTP), representing companies like Walt Disney and Netflix, presented what they described as their “last, best, and final” offer. However, SAG-AFTRA leadership highlighted gaps between the two sides, particularly regarding the use of AI.
Optimism and Challenges in Reaching a Deal
While union leaders expressed cautious optimism last week about reaching an agreement soon, challenges remain. Negotiations continue to address various issues, including the use of AI. Actors are seeking assurances regarding the usage of their digital likenesses.
It is crucial for the industry to reach a fair contract that ensures the sustainability of careers in the rapidly evolving landscape of streaming entertainment. The Hollywood actors’ union is determined to advocate for their members’ rights and secure a mutually beneficial agreement.
