Apple to Allow Software Developers to Distribute Apps Directly in EU

New Rules for App Distribution

Software developers utilizing Apple’s App Store will soon have the option to distribute apps directly from their websites to European Union users starting this spring. This change comes as a response to new EU regulations that compel Apple to open up its closed ecosystem.

The Impact of the Digital Markets Act

The implementation of the European Union’s Digital Markets Act (DMA) last week brought about significant changes for Apple. The DMA mandates that Apple must support alternative app stores on iPhones and provide developers with the choice to avoid using its in-app payment system, which currently charges fees of up to 30%.

Enhancing Developer Flexibility

Apple announced that it will be offering more flexibility to developers distributing apps in the EU by enabling them to distribute apps directly from their own websites. This is part of a broader effort to comply with the DMA’s rules. Additionally, Apple will grant authorized developers access to APIs that streamline app distribution, integrate with system functionalities, back up and restore apps, and more.

Changes to App Promotion and Discounts

Another notable change involves allowing developers operating alternative app marketplaces to feature a catalog composed solely of their own apps immediately. Developers can also personalize in-app promotions, discounts, and deals when redirecting users to complete transactions on their websites instead of utilizing Apple’s template.

Addressing Criticism and Compliance

Apple’s adjustments come amidst ongoing scrutiny from competitors alleging shortcomings in its compliance efforts. Violations of the DMA could result in fines worth up to 10% of a company’s global turnover. These changes aim to enhance the app distribution landscape while addressing concerns raised by industry rivals.